For those of you still trying to figure out why any business or business leader should jump on the Twitter bandwagon then take 5 minutes and listen to Jack and Suzy Welch’s BusinessWeek podcast on Why we tweet. In their words, Twitter starts conversations. Conversations that are more than just simple fun. Conversations that can help a company or leader test and improve their ideas.
Success in business depends on innovation. If these times, change is the only constant. For me, I talk things out. Twitter takes talking about change to another level. Instead of testing ideas by talking to one or two people, Twitter offers the potential to talk about your business to hundreds and thousands of clients.
Imagine floating changes to employee benefits, ideas around new products, improvements to existing processes or something as simple as what should be on the menu in the cafeteria. We all know that engaging employees and clients delivers results. In my mind, Twitter should be part of everyone’s engagement strategy, whether for personal or corporate use.
In the wise words of Jack Welch – “Just try it”.
To join me in conversation visit www.twitter.com/wotherspoond. To follow Algonquin College on Twitter find us at www.twitter.com/algonquincolleg.
For those of you still trying to figure this Twitter thing out watch this “How To” video. A great primer for those thinking of joining the conversation.
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