If you’re a major Twitter enthusiast, Rjmetric’s Twitter analysis at the end of 2009 could be your downfall. Statistics showed that the number of Twitter users had reached a standstill at around 75 million accounts. While this might sound like a lot, their statistics also showed that only around 17 percent of users tweet on a regular basis, and 40 percent of accounts have never even sent a single tweet.
So, why are social media geeks singing Twitter’s praises? Don’t give up hope for Twitter just yet. The stats also showed that Twitter users become increasingly more active over time. It seems that Twitter is addictive, which makes it still a powerful marketing and branding tool.
Because that 17 percent of Twitter users who are ‘active’ are regularly interacting with their favorite brands, from celebrities and politicians, products and publications. What makes Twitter so powerful is that it’s a direct connection between brands and its consumers. Even if a company can get a few followers, that direct connection is worth the effort. After all, it is free. Check out some easy tips for measuring Twitter success here. You might be surprised.
Twitter users are also mostly young, in their late teens or early twenties. Companies can benefit from relating to their group on their terms, which right now mean that companies need to be online, at least a little bit. Having a Twitter account gives companies a certain cool factor.
And let’s face it: Twitter is easy. It’s simple, quick and once again FREE. So don’t worry about the statistics: Twitter could still make a difference, one follower at a time.
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