Tips Nge-tweet untuk Marketing

Pelan namun pasti, twitter sudah diakui pengaruhnya di jagad maya Indonesia. Sudah jutaan orang Indonesia yang menggunakannya. Mulai dari artis, penyanyi, pemasar, politikus, olah ragawan, orang IT, wartawan, orang iklan, rohaniwan, sampai orang umum pun nge-tweet.

Ada yang bisa memanfaatkannya dengan baik, seperti Pandji Pragiwaksono (artis, presenter, rapper) nge-tweet untuk membentuk citranya sebagai artis yang peduli dengan ke-Indonesiaan, namun ada pula yang gagal memasuki lingkungan twitter seperti Mario Teguh (motivator) karena tweet-nya yang kontroversial.

Beberapa produk (brand) pun sudah memasuki twitter. Bahkan, perusahaan-perusahaan yang masuk dalam jajaran 100 perusahaan TOP dunia kebanyakan telah menggunakan twitter sebagai salah satu alat pemasarannya.

Bagaimana dengan Anda? Sudah punya account di twitter? Apakah Anda juga menggunakan twitter untuk memasarkan diri dan atau brand Anda?

Berikut ini beberapa tips yang semoga bisa membantu Anda ketika memanfaatkan twitter sebagai alat pemasaran.

Pertama, nge-tweetlah sesuatu yang bernas. Ingat, twitter merupakan microblogging, dibatasi 140 karakter untuk sekali posting. Jadi, cobalah untuk nge-tweet sesuatu yang berkualitas seputar topik yang kita tekuni atau di mana kita terlibat. Jika memang tweet Anda bermutu, pasti akan banyak yang me-retweet. Apa untungnya ketika Anda diretweet? Tentu saja, Anda akan lebih banyak dikenal, sehingga akan difollow, dan pendapat anda dijadikan referensi.

Kedua, follow orang-orang yang sekiranya penting bagi Anda. Follow orang / tokoh yang selingkungan dengan ceruk pasar Anda. Follow juga website-website penyedia referensi penting tentang dunia Anda.

Ketiga, pantau tweet dari lingkungan ceruk pasar Anda. Kemudian, berinteraksilah dengan mereka. Ciptakan dialog dengan mereka. Bila perlu, tambahkan sesuatu yang bernilai ketika berinteraksi.

Keempat, ikutilah apa yang sedang menjadi trending topik. Paling tidak, yang sedang tren di timelines Anda dan di ceruk pasar Anda. Twitter adalah social media yang real time. Jadi, ikutilah. Tapi tetap ingat, saringlah informasi-informasi yang penting.

Kelima, integrasikan blog / website Anda dengan twitter. Jika perlu, gunakan robot twitter. Tentang pembuatan robot twitter telah dibahas dalam website ini.

Keenam, ketika Anda / brand Anda sedang mengadakan program-program atau acara, baik offline maupun online, jangan segan untuk “melaporkan”nya secara real time melalui twitter.

Ketujuh, ciptakan karakter Anda. Mungkin ini yang butuh proses agak lama. Yang terpenting adalah, konsistensi. Konsisten dengan topik yang Anda tweet, konsisten dengan bahasa Anda, dan konsisten dengan kontinyuitas tweet Anda.

Semoga tips tersebut bermanfaat. Jika Anda punya tips lain, saya sangat senang jika Anda mau berbagi juga di sini.

Artikel ini saya tulis untuk rumahdot.com

[Via http://mindmata.wordpress.com]

Twitter is Stupiddderrr!

Bob is…

…not surprised to discover how ignorant this Twitter business is. Okay, so I was away from the internet for about 18 months. I return to find this latest fad called Twitter. I have been on the net for 9 years (okay – 7 and a half if you want to be precise) and I have seen a lot of silly ideas pass across my browser. But this is really one of the real doosies of modern communication.

I was curious as to what this Twitter biz was all about. Was it a new kind of blog? Or just another plea to get me to join another useless forum or message board group of idiots who can’t talk about anything related to the subject of the board or forum. Anyway, I sign up and begin to try to use this crappy piece of useless techno junk. Within a few seconds, I realize that this is just a sort of electronic game of tag. I supposed to follow so and so around all day and read his or her little dribbles of info, like “Going to the store now..” and I am in turn supposed to write to him or her back something like “Good, hope the store has what you want.” Now another person is supposed to join into the conversation and add something like, “What store are you going to?”

I suppose that Twitter is in line with the current fad of text messaging every detail of your working day off to the world. I suppose it also is in line with the theory that everyone has such an interesting life that people from all corners of the globe want to know precisely what you are doing 24 hours of the day.

Bull hockey!

This is just another childish fad, another cheap plea for attention from spoiled twenty-first century children, like the way they took MTV and turned it from a show about rock n roll with real music videos 24 hours a day (yes, real music videos with no ads and nothing to buy), took MTV and turned it into a campus fashion show. Twitter is as useless as beepers, and more annoying to the intellect of human beings than silly putty on an ice cream cone. I guess I am just too mature to handle this latest craze of text crapola. It will pass eventually, like a bad meal, or like tattoos and poking metal rings into every corner of your body. And when it passes, someone will write a book about “How I Spent My Summer Vacation Twittering Away Every Detail of My Life and How No One Really Gave a Crap… continued in Book 2, The Twittering Nightmares!”

So…………… I leave you with this PHOTO THOUGHT OF THE DAY

 …and the beat goes on…

[Via http://aboutbob.wordpress.com]

KE$HA WHO?

Britney Spears was the beginning to a long line of pop stars. A lot of them owe their respects to Brit, however one of today’s “biggest” pop stars is denying Brit the respect that she deserves.

In Ke$ha’s new song “Styrofoam” she sings about how nothing ever lasts and how nothing is permanent, except for styrofoam that is. She disesses the songstress in a line, which has created a trending topic on Twitter (#Keshawho)

The line goes, “In 10 years, Britney Spears…Britney, who?”

Ke$ha has only recently become famous from her single Tik Tok, and her other song featuring 3OH!3 Blah Blah Blah ( A huge disappointment ) Now she is making it seem she has taken the throne away from every other pop star out their. Sorry Ke$ha your brand new and talentless, Brit has been around since the 90’s making hit after hit, what have you done? Made 2 catchy songs, thats it. Like Britney or not, she’s been around for over 10 years, and she’s still on top with her most recent successful single, 3.

MY PERSONAL MESSAGE TO KE$HA-

It is not hygienic to brush your teeth with a bottle of jack, I use toothpaste. Second if I felt like Pdiddy in the morning, I would go to the doctors, third-You are the degenerate sister of Hannah Montana with the idea that you are a rebel because you don’t bathe and wear leather… classy

Ke$ha who?

Picture source: GOOGLE

[Via http://celebstoday.wordpress.com]

Official Twitter app coming to Android

Wherever you go people are talking about Twitter. It certainly is a great way to “micro blog” things.

If you have a mobile then it’s not possible to not be able to tweet as long as you have a signal. There have also been various applications on every phone that’ll let you tweet more easily.

Most notably on Nokia devices is a program called Gravity. Great interface, loads of features and a joy to use.

Android has loads of different Twitter apps, some are good, some are too basic but there has yet to be an official Twitter application.

Androidandme.com has reported rumours that this may actually be on the way to Android devices. Whether you’ll actually want or need to use this application will obviously be down to your personal preference.

Those of us who will be using the HTC Sense UI will have built-in Twitter access so may not need to look elsewhere.

Have a read of the Androidandme.com article and see what you think

[Via http://desirefanatics.wordpress.com]

LEGO Mindstorms Robot Controlled By Tweets

My brain is overloading with the coolness of this little LEGO robot. On top of being remote-controlled, NIKO can receive its commands via Twitter! Now that’s a cool use of social-robo-networking!

Read more @ Technabob

[Via http://range.wordpress.com]

YouTube Tops 1 Billion hits A Day

There’s lots of competition, you’ll have to get lots of views for your content and you’ll have to do so fast. So why subject yourself to that? Because, quite simply, to do otherwise is to leave your business in your competition’s dust. YouTube content receives more than a billion views every day, and if you aren’t getting a piece of that pie your business is never going to flourish as much as it could.

The good news is this: There is some expert help out there. Social media marketing experts uSocial.net have figured out how to change the video marketing game in your favor. They’ve added a new service to their roster of social network marketing products, and this latest addition is designed to help you make money through video marketing. How, you ask, is this possible? They’ve figured out a way to help you get the video views necessary for success – by buying them.

“After we launched our other social marketing services, we saw video as the next obvious means for expansion,” says uSocial.net CEO Leon Hill. “Once we found a way to quickly generate loads of quality views to videos, we knew we were onto something that people would go crazy for.”

USocial.net can bring video viewers to your content either from within YouTube or through other social sites like blogs.

Hill says that what makes the company different is that they “can guarantee fast, targeted traffic to videos, instead of relying on traditional means like hoping for viral use, or pay-per-click advertising,” explains Hill.

[Via http://paulhinesmarketingvault.wordpress.com]

Twitter gives Parvin Dabbas title for his film

Bollywood celebs like Priyanka Chopra and Farhan Akhtar are on Twitter to connect with friends and fans, but actor Parvin Dabbas found a novel way to use it – he got a title for his directorial venture thanks to the social networking site.

“It was actually Mr. Anupam Kher who suggested to me to take to Twitter to hunt for the title,” Parvin told IANS over telephone.

The actor had initially announced a cash reward of Rs.15,000 to whoever would suggest a title that he would choose.

“I had announced about the cash reward within my cast and crew. One day Anupam-ji came and asked me to post it on Twitter as well. He also Tweeted about it. We had a few other titles but finally ‘Sahi Dhande Galat Bande’ was selected,” he said.

Parvin is still trying to find out who gave him the film’s title. The only cue is that he is one among Anupam Kher’s 26,420 followers on Twitter.

“We are figuring out who the person is and where he lives. If he’s someone from outside Mumbai, we’ll get him here and give the reward,” said Parvin, who has acted in films like “Monsoon Wedding”, “Maine Gandhi Ko Nahi Mara” and “Khosla ka Ghosla”.

Parvin’s “Sahi Dhande Galat Bande” is an action comedy with a political twist, and revolves around a gang of four guys. Apart from Anupam, the film also stars Vansh Bharadwaj of “Heavens on Earth” fame, newcomers Kuldeep, Ashish Nair and Tina Desai.

The cast also includes Kiran Juneja, Sharat Saxena, Yashpal Sharma, Neena Kulkarani and Vipin Sharma.

Parvin is not only directing the film but is also acting in it. Asked if it was difficult to tackle both the responsibilities, he said: “I did a lot of preparation in terms of storyboarding as well as acting. I knew how I would be handling it.”

Delhi boy Parvin has mostly shot the film in various parts of the capital and claims his film doesn’t cater to a specific audience.

“I am not a kind of person who keeps a target audience in mind. It is a film that will be watched in multiplexes, single screens across towns and cities,” said the actor.

“It has been an interesting journey. I am happy to get work that I enjoy. I try to do something that people would enjoy and get entertained,” he said.

Apart from his directorial venture, Parvin is also doing films like “Undertrial” and “Alibaug”.

[Via http://newshyderabad.wordpress.com]